Marketing is no easy job. A lot of businesses in the past have failed because they were not able to carry out an excellent marketing strategy. With the tools and technology available today, its much easier (and cost effective) to carry out a marketing campaign than it was in the past.
Among the oldest yet most reliable form of marketing still in use today are postcards. These cards are nearly as old as the U.S. Postal Service. Initially, post cards were intended as greeting cards and souvenir cards. When people visit a place, they send home post cards to let their friends see the beauty of the place they have visited. Today, post cards are more than mementos. They are now widely used to support a business marketing activity.
But despite the widespread use of post cards in business, there are still many business owners who get lost in their postcard campaign. They dont know the best way to develop an effective business post card and how to make these cards effective. In the end, they spend a lot of money without getting anything valuable in return. In marketing, loss of money is not acceptable. Not only is it disappointing, but a huge waste of investment as well.
In order to succeed in your post card campaign, here are two elements that should be present in your cards:
1. A realistic goal
2. Offer a strong incentive to your prospects
A realistic goal. When you are sending post cards, you are sending something of value to your target customers. But compared to face to face contact, post cards reduce your talk time with your potential customer. So, as much as possible, it is important that you set realistic goals in your business post cards. But remember that a post card only has limited space. Theres not enough room to tell your prospects about your business and each of your products or services. As such, it is important that you tell your prospects what is only necessary to achieve the goal of your post card. Simply put, you need to be direct and clear in your message, but effective enough in stirring the interest of your target customers.
Offer a strong incentive. These days its more about benefits rather than quantity. You cannot expect people to buy something whose benefits they are not aware of. So, its important that you offer a strong incentive in your post cards to encourage people to patronize your product or service. The general rule in marketing today is to tell people what they will get out of something in all your marketing materials. Keep in mind that a post card doesnt have enough room to hype up your prospects, so you need to present the incentive clearly and direct to the point. For instance, instead of merely saying, check out my website to learn more about the product, you could say, check out my website to get a virtual look of the real estate property.
Theres actually a more to postcard printing than these two elements. But if you can start with these two concepts, it will be much easier for you to create an effective post card. After that, just follow up and make sure that you have products or services that are worth promoting, and everything else will just follow.
Kimberly Davis is a fine arts graduate, and now working in postcard printing company at Arlington, Texas as a Photoshop Specialist. When not busy editing images she can be found on her laptop promoting postcards online.